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Social Media Marketing / Optimization [SMM /SMO] Course Details

SMM is a technique where we use social media sites to generate leads, build brand and eventually acquire a good customer base. Social Media is the best place to build brand recognition and trust among customers because they can interact with the Brand name directly. This in turn leads to Organization's presence on web. This course is useful for Freshers/ Professionals who wish to embark a career in Digital Marketing field. MindScripts Digital Marketing course content is well tailored which can be easily understood by freshers too.

SOCIAL MEDIA MARKETING/OPTIMIZATION [SMM /SMO] - Syllabus
  • What is Social Media?
  • Why is Social Media important?
  • How can Social Media help grow business?
  • How to establish online identity
  • Audience engagement
  • When to use which Social Media platform
  • Importance of Facebook
  • How to use Facebook effectively
  • Develop Fan Page on Facebook
  • Facebook Insights
  • Facebook Reporting
  • How Twitter works
  • Importance of Twitter
  • How to use Twitter effectively
  • Creating Twitter account
  • Develop Fan Page on Twitter
  • How to tweet
  • Re-tweets
  • Hash-tags
  • Importance of LinkedIn
  • How to use LinkedIn effectively
  • How to build profile on LinkedIn
  • How to build Connections
  • How to participate in on-line forums, discussions and its importance
  • Importance of Instagram
  • How to use Instagram effectively
  • Importance of YouTube
  • How to use YouTube effectively
  • How to create YouTube Channels
  • Facebook Campaign
  • LinkedIn Campaign
  • Youtube advertising
  • Video Bidding CPV
  • Importance of Google+
  • How to use Google+ effectively
Social-media-marketing

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