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Search Engine Optimization [SEO] Course Details

SEO is a technique which increases your website visibility organically on Search Engines. Search Engine Optimization helps in obtaining a high rank on search engines [Google, Bing, Yahoo] through various 'on page' and 'off page' activities. These activities carried out are completely organic. SEO can be widely segregated through ON PAGE and OFF PAGE activities. This course is useful for Freshers/ Professionals who wish to embark a career in the field of Digital Marketing. MindScripts Digital Marketing course content is well tailored which can be easily understood by freshers too.

Search Engine Optimization [SEO] - Syllabus

ON Page Optimization

  • On Page SEO
  • Understanding of Search Engines
  • How does Search Engine work?
  • What is a bot/spider?
  • What is keyword and its different types
  • Importance of keyword research
  • What is Keyword Density
  • Google Sandbox
  • Understanding of Page rank
  • Title Tags
  • Description Tags
  • Keyword Tags
  • Image Optimization
  • SEO Friendly Content Writing
  • Generating/Uploading robots file
  • Generating/Uploading Google Search Console code
  • Generating/Uploading Google Analytics code
  • Importance of Sitemap
  • Difference between html and xml sitemap
  • All Redirects: 404/301/302
  • Alexa Report
  • SEO Tools
  • Competitor Analysis

OFF Page Optimization

  • Back links and its importance
  • Search Engine submissions
  • Directory submissions
  • Blog writing and submission
  • Article writing and submission
  • Social book-marking
  • Free Classifieds
  • Press Release writing and submission
  • Forum Posting
  • RSS Feeds

Advanced SEO

  • How Algorithm works
  • Search Engine's Algorithm
  • Google Panda
  • Google Penguin
  • Google Humming Bird/li>
  • Canonical Links
  • HT Access
  • Press Release writing and submission
  • Forum Posting
  • RSS Feeds

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