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Search Engine Marketing [SEM] Course Details

SEM is a technique which increases your website visibility through paid platform. Search Engine Marketing is the only answer when it comes to instant results. There are numerous paid advertising platforms like Google Adwords, Bing AdCenter, LinkedIn Advertising, FaceBook Advertising etc. SEM deals completely with inorganic promotion of products and services. This course is useful for Freshers/ Professionals who wish to embark a career in the field of Digital Marketing . MindScripts Digital Marketing course content is well tailored which can be easily understood by freshers too.

Search Engine Marketing [SEM] - Syllabus
  • Ad-Words Account Setup
  • Importance of Keywords
  • Types of Keywords
  • keyword Strategy
  • Use of Display Planner
  • Use of Keyword Research tool
  • Creating Campaigns
  • Creating Ad Groups
  • Ad writing techniques
  • Guildlines for Ads
  • Creating Search Ads
  • Creating Display Ad
  • Bidding and Budget
  • PPC Campaign
  • CPC Bidding
  • CPM Bidding
  • Scheduling
  • Contextual Targeting
  • Adwords Interface Customization
  • Conversion Tracking
  • A/B Testing
  • Multi-User Access
  • Re-Marketing
  • Attributions
  • Adwords Editor
  • Google My Client Center
  • Google Adwords API
Search-engine-marketing

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