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Email Marketing Course Details

Email sent to a group of people with a commercial message is called Email Marketing. In other words every email sent to a potential or current customer is Email Marketing. Email Marketing is one of the highest ROI medium in Digital Marketing which makes it very popular. Email Marketing is one of the simplest forms of marketing but yet stays as a powerful one. This works as the best engagement and customer relationship building platform.

Email Marketing - Syllabus
  • Introduction to Email Marketing
  • Importance of Email Marketing
  • Pros and Cons of Email Marketing
  • How to get Email subscribers
  • How to Escape junk folder
  • Choosing colors and fonts
  • HTML and text Emails
  • Drafting good Emails
  • Optimizing Email campaign
  • A/B Testing
  • Multivariate Test
  • Use of Mail Chimp
  • List segmentation
  • Dashboard
  • Reporting
  • Analyzing test result

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