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Digital Marketing Course Details

Back in 2006-2007 people didn't even know what digital marketing is or whether they could make some career out of it. Today even kids resort to Google if they get stuck on an assignment given by teachers; such is the reach of digital platforms in the new era. Search Engines too have evolved during this period. Now, a search engine not only searches results but becomes a calculator, dictionary, timer or even an alarm. All this has happened because humans have always been drawn towards the digital world, looking forward to more and more features.A cut-throat competition was thus emerging in the Digital world which in turn instituted the concept of 'DIGITAL MARKETING'. Digital Marketing is a broad-ranging concept and has a plethora of platforms which can be used effectively.

Here at MSDigitalMarketing we focus on equipping an individual with the best Digital Marketing Training so that they can make a mark in the world of digital media. By the end of the program an individual will be able to build and implement strategies to run a successful business. MSDigitalMarketing is a part of MindScripts training institute. This course is useful for Freshers/ Professionals who wish to embark a career in Digital Marketing. MindScriptsDigitalMarketing course content is well tailored which can easily be understood by freshers too.

Search Engine Optimization [SEO]
  • ON Page Optimization :
  • On Page SEO
  • Understanding of Search Engines
  • How does Search Engine work?
  • What is a bot/spider?
  • What is keyword and its different types
  • Importance of keyword research
  • What is Keyword Density
  • Google Sandbox
  • Understanding of Page rank
  • Title Tags
  • Description Tags
  • Keyword Tags
  • Image Optimization
  • SEO Friendly Content Writing
  • Generating/Uploading robots file
  • Generating/Uploading Google Search Console code
  • Generating/Uploading Google Analytics code
  • Importance of Sitemap
  • Difference between html and xml sitemap
  • All Redirects: 404/301/302
  • Alexa Report
  • SEO Tools
  • Competitor Analysis
  • OFF Page Optimization :
  • Back links and its importance
  • Search Engine submissions
  • Directory submissions
  • Blog writing and submission
  • Article writing and submission
  • Social book-marking
  • Free Classifieds
  • Press Release writing and submission
  • Forum Posting
  • RSS Feeds
  • Advanced SEO
  • How Algorithm works
  • Search Engine's Algorithm
  • Google Panda
  • Google Penguin
  • Google Humming Bird
  • Google Phantom
  • Canonical links
  • HT Access
  • Query Deserve Freshness
Search Engine Marketing [SEM]
  • Ad-Words Account Setup
  • Importance of Keywords
  • Types of Keywords
  • keyword Strategy
  • Use of Display Planner
  • Use of Keyword Research tool
  • Creating Campaigns
  • Creating Ad Groups
  • Ad writing techniques
  • Guildlines for Ads
  • Creating Search Ads
  • Creating Display Ad
  • Bidding and Budget
  • PPC Campaign
  • CPC Bidding
  • CPM Bidding
  • Scheduling
  • Contextual Targeting
  • Adwords Interface Customization
  • Conversion Tracking
  • A/B Testing
  • Multi-User Access
  • Re-Marketing
  • Attributions
  • Adwords Editor
  • Google My Client Center
  • Google Adwords API
Social Media Marketing [SMM/SMO]
  • What is Social Media?
  • Why is Social Media important?
  • How can Social Media help grow business?
  • How to establish online identity
  • Audience engagement
  • When to use which Social Media platform
  • Importance of Facebook
  • How to use Facebook effectively
  • Develop Fan Page on Facebook
  • Facebook Insights
  • Facebook Reporting
  • How Twitter works
  • Importance of Twitter
  • How to use Twitter effectively
  • Creating Twitter account
  • Develop Fan Page on Twitter
  • How to tweet
  • Re-tweets
  • Hash-tags
  • Importance of LinkedIn
  • How to use LinkedIn effectively
  • How to build profile on LinkedIn
  • How to build Connections
  • How to participate in on-line forums, discussions and its importance
  • Importance of Instagram
  • How to use Instagram effectively
  • Importance of YouTube
  • How to use YouTube effectively
  • How to create YouTube Channels
  • Facebook Campaign
  • LinkedIn Campaign
  • Youtube advertising
  • Video Bidding CPV
  • Importance of Google+
  • How to use Google+ effectively
Google Analytics
  • Analysis for small/medium and large scale business
  • Web Analytics
  • Google Analytics Navigation
  • Intelligence Events
  • Traffic Sources
  • Real-Time Reporting
  • Audience
  • Demographics
  • Interests
  • Conversion
Email Marketing
  • Introduction to Email Marketing
  • Importance of Email Marketing
  • Pros and Cons of Email Marketing
  • How to get Email subscribers
  • How to Escape junk folder
  • Choosing colors and fonts
  • HTML and text Emails
  • Drafting good Emails
  • Optimizing Email campaign
  • A/B Testing
  • Multivariate Test
  • Use of Mail Chimp
  • List segmentation
  • Dashboard
  • Reporting
  • Analyzing test result
Mobile Search Engine Marketing
  • Understanding different devices
  • Essential Factors to go mobile
  • Web Design for phones
  • Responsive web design
  • Dynamic Serving
  • Seperate URLs
  • Blocked JavaScript
  • Blocked CSS files
  • Incorrect redirects
  • Faulty redirects
  • Unplayable contents
  • Specific 404 for mobile and its importance
  • Faulty cross-links
  • Fast mobile pages
  • Common mistakes in Mobile SEO
  • Google recommendations for phone sites

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